Joelle Nohra
Lebanese International University, Lebanon
Biography
(Dr.) Joelle Nohra completed her PharmD in pharmaceutical sciences from Saint Joseph University and has three master’s degrees, one in marketing from Montpellier University, one in Health Management from Paris University, and an Executive Master in Business Administration from ESCP Europe. From one achievement to the other in the pharmaceutical field, she was able to meet her commitments and leverage the brand equity of the products in charge. Today, she is responsible for the Global Brand Management and the Social Media Marketing Management in LSI Silderma LTD, a pharmaceutical dermo-cosmetic company based in Ireland and operating worldwide.
Abstract
Abstract : The Digital Marketing, a Competitive Edge for Pharmaceutical Companies