Joelle Nohra
Lebanese International University, Lebanon
Title: The Digital Marketing, a Competitive Edge for Pharmaceutical Companies
Biography
Biography: Joelle Nohra
Abstract
In recent times, the permanent growth of online and digital marketing as a means of communicating with and selling to consumers has drastically modified the new rules of doing business. Both marketing and consumer behavior have grown and changed substantially as consumers spend more time and money on internet channels. Nowadays, consumers are playing a more explicit and larger role in any product’s failure or success.
The pharmaceutical industry cannot be set apart from any recent changes, especially the digital transformation which is one of the biggest changes in our actual landscape. Since 2010, the digital health market has tremendously grown and Covid-19 has greatly accelerated digital transformation in the pharmaceutical industry. While respecting the regulatory constraints in the different markets, it really matters to understand what the digital transformation means for the pharmaceutical sector, what such a digital valuable asset has to bring to companies, and how the latest can rely on it and embed it to serve as a competitive edge they can rely on to differentiate themselves in a crowded environment.
However, despite all the advantages digital marketing is offering to pharmaceutical companies, still, it is a double-edged sword that marketers should wield properly to serve their companies’ growth and reputation.