Pharmaceutical Education and Practice

Growth Strategies for Pharmaceutical Industries

Management Center Europe reports that mergers of pharmaceutical companies will contribute more than 50 percent of the industry’s future growth in the global markets. By combining their resources, pharmaceutical companies leverage their strengths to increase market share and influence. Investing in technological innovations is a profitable business strategy for a pharmaceutical business. Trends such as increasing competition, globalization and shorter product-cycle times are real challenges for the pharmaceutical industry. An operational marketing and sales strategy is paramount for a pharmaceutical company’s growth and profitability.